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Bridging the GAP

GAP Launches Business to Business Gift Card and Digital Offering with National Gift Card Europe

Leading fashion retailer GAP has launched into the Business to Business (B2B) sector with a gift card and digital offering hosted by National Gift Card Europe (NGC Europe), a distributor and marketer for gift cards and digital codes.

The digital voucher and plastic gift card will be sold via the new B2B website www.gapforbusiness.co.uk where orders can be placed and fulfilled by NGC Europe; this will be complimented by a B2B sales, marketing and account management strategy.

Andrew Johnson, CEO of NGC Europe commented:

"GAP is the latest brand to join the National Gift Card Europe portfolio of retailers taking advantage of our expertise in gift card and digital voucher fulfillment, sales and marketing services. We are looking forward to working with the iconic and innovative brand that is GAP."